7
Armi elää!
Armi elää! (2015)
Genres: Drama, biography, domestic
Distributor: B-Plan Distribution
Release Date: 20.3.2015
Length: 1h 24 min
Rating: 7

The Armi Alive! screening on September 9th (in Maxim) is part of the Helsinki Design Week programme. After the film there will be a Q&A with the director of the film Jörn Donner. In addition, the author Tuija Sorjanen of a non-fiction book about Marimekko published on the same day will be there to talk about the book.

The film is spoken in Finnish and subtitled in English.

The largest design festival in the Nordic countries will be held on 3.–13.9.2015.

Armi Ratia (1912–1979) is one of the best known Finnish entrepreneurs and corporate executives. She created the iconic design company Marimekko and its pure visual style that is synonymous to modern Finnish design. As a private person as well as a business personality, she was boundless and courageous, unreasonable and extremely dedicated.

Armi Alive! is a portrayal of a theatre company that is preparing a play about Armi Ratia. Maria, who plays Armi’s role, is in the lead when the group keeps asking who this strange woman really is. The play focuses in Armi’s life between the years 1949 and 1968, when she founds the fashion company Marimekko, leads it to an international success, and is finally forced to ponder her relationship with the company: does Marimekko need Armi, or does Armi need Marimekko? During the rehearsal process, the actress Maria struggles with Armi’s contradictions and tries to find the truth and the person behind the legend.

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